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CHALLENGE FACING THE MASS COMMUNICATION STUDENT'S INTEREST ON NEWS BROADCASTING A STUDY ON MASS COMMUNICATION DEPARTMENT, THE POLYTECHNIC OF SOKOTO

ABSTRACT

This research work dealt on the challenges facing Nigeria student on broadcast media (a case study of SOS Mass communication Students). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the mass communication and media. The research sincerely delved into the danger of making Nigeria technological dumping grounds. This chapter outlined the objectives of the study with a view to enhancing mass communication interest of the students and their view on the media broadcast, also to enhance the technological development of the mass communication in Nigeria media to the challenges for this twenty first century. One of the high points of this chapter was the significant of the research during which it was found out that there is a great need for Nigeria to develop media technology which would enable the country overcome the challenges of this new millennium. Another aspect of the study adequately addressed in this project were the research questions and the research hypothesis as well as the scope of the study.   Chapter two of this project had an in-depth discussion on the literary work which the researcher was exposed to and their sources. Such literature reviews laid credence to the point raised and marshaled by the researcher to arrive at his conclusions and subsequent recommendations. It prayed the vast knowledge and various empirical opinions held by authorities in Mass communication and related sciences as well as technology as regard to the challenges of the new millennium.   Chapter three of this project discussed the methodology and research design, samples and measuring instruments used in the collection and analysis of data. All these stages led to the results which were expected from the research.   Chapter four analysed the data collected from the field work. These data were interpreted for better understanding and logical conclusions based on the field work after the project. Chapter five which eventually in the conclusion chapter of this research summarized the entire work by drawing certain conclusions in lure with the findings. The chapter made some recommendations on how to ameliorate the difficulties militating against the challenges of the Nigeria broadcast media in this new millennium. Under this chapter, the references, an outline of names and works of authors quoted as authorities and appendix in the research was laid out. 

CHAPTER ONE: INTRODUCTION

The airtime of most Nigerian television stations today is filled with entertainment and periodic news broadcasts. Unfortunately, television has trivialized our discourse and simplified our perception of our world. Style has superceded logic; selfish emotions have replaced understanding and empathy. Television manages to turn all its content, no matter how serious the producers intended it to be, into some form of entertainment. The world that is portrayed on television is almost completely devoid of details or substance. Television shows do not even scratch the surface of issues. Typical television news programs describe such complex issues such as economic downturns, political unrest, and balanced budget proposals, in just a few words.

It is amazing and disheartening too that documentary films have literally disappeared from the screen of Nigeria based television stations. One would have thought that the opening up of the broadcasting sector under the Babangida regime which allowed for the participation presence of a multitude of state government as well as private television stations would have been accompanied by a flourishing volume of variety of television programs including documentaries. 

Ideally there should be a variety of documentaries in a higher proportion than entertainment. It is a proper mix and blend of information and entertainment that has created the news concept of “infotainment” in mass communication. This explains why predominantly all news-TV stations like the CNN, BBC world also feature documentary and entertainment.

This academic research work is aimed to examine all the problems and challenges of the mass communication towards news broadcasting. The major concern is to propose strategies and recommendations capable of repositioning and re arranging the students view towards Nigeria broadcast sector as regard to the students of sokoto state polytechnic 

 

1:1 BACKGROUND OF STUDY

Television broadcasting was first introduced in 1930s as an “expected occurrence. Since then, television has been growing as a medium of mass communication.

In 1959, Nigeria first television was established at Ibadan on the account of denial of access to Chief Obafemi Awolowo and his party to defend his party from the accusation of the federal government through National Broadcasting Commission NBC).

The first studio of the radio distribution system was set up in Lagos at the Glover memorial hall in 1935. Between 1939 and 1949, other studios were commissioned in Ibadan, Kano, Kaduna, Enugu, Abeokuta, ijebu-ode, Jos, Zaria, calabar and Port Harcourt. They were mainly relay stations from which waved boxes that carried the BBC’s program were extended to the few privileged homes and some community listening centers in the growing urban areas.   Perhaps, it is on record that the first official broadcasting on radio in Nigeria was made by the then governor of Nigeria, Sir Hugh McPherson in may 1949. From then on, radio grew rapidly leading to the establishment of the Nigerian broadcasting service (NBS) the precursor of today’s (FRCN) in 1951. The new service identified itself on air as “radio Nigeria” matters progressed so well in this new enterprise area that by 1956 a bill was passed in the house of representative, for the setting up of a Nigerian broadcasting corporation as successor to NBS. It is instructive that the reason given from the change of station was in order to remove press criticism that the Nigerian broadcasting service (NBS) is an organ of the Nigerian government. Thus, even a colonial government was taking the trouble to create a social institution and endow it with the properties of a public trust rather than maintain it as the “voice” of government. This is stations that no government Nigeria (civilian or military) has had the wisdom or courage to confer on present democratic dispensation. That state sub listed more or less until immediately after independence when first signs of governments intention to appropriate the service of the organization to its interest began to appear in the form of the Nigerian broadcasting corporation (NBS) amendment act of 1961. THE FEDERAL RADIO CORPORATION OF NIGERIA (FRCN)-The coming of the FRCN was one of the four great turning points in the history of the radio broadcasting industry in Nigeria. The first was the establishment of Nigerian broadcasting service. Then, came the founding of the regional government owned station second place followed by the creation of the federal radio corporation in 1978-1979. the fourth landment event was the degeneration of the air waves in 1992. With the creation of states in 1967 and successful conclusion of the civil war, radio Nigerian expanded exponentially as broadcast studios and transmitters were built in every state capital to connect to the federal broadcasting grid. However, all of that was to change when the federal government decided on a far reaching re organization of radio broadcasting. The NBS was directed to hand over all the new stations it had established in the states to the respective state government and revert to something of the old status quo. The original stations in Lagos, Ibadan and Enugu were then merged with the old northern Nigerian government owned station, the BCNN (also known as radio kaduna.) to form the new FRCN. The new organization was still to be known as radio Nigeria. In time a station was opened in the new federal capital in Abuja. The five statioopns (Abuja, Lagos, Enugu, kaduna and ibadan) each transmitting on short wave, medium wave and now on frequency modulated wave band which today make up the federal radio corporation of Nigeria network African’s largest radio network. FRCN in this millennium is charged to work immediately with a will to tackle the many sided and daunting challenges of returning the corporation to it’s rightful place of centrality in the governance process and in the lives of the ordinary people of Nigeria as well as the recognition in the realm of world leading broadcast media like CNN, BBC, VOA, and radio France. Today with clear signals emanating from Abuja and other national stations, radio Nigeria is proudly the network of the millennium and truly the largest radio network in Africa.

 

1:2.STATEMENT OF THE RESEARCH PROBLEM

The problem under investigation of the challenges facing the students of mass communication, Sokoto state polytechnic Sokoto State on their interest on News broadcasting. The study will examine how these challenges affect the student’s interest. The issues that brought about this research work is due to the view of the students and most of the other departmental students view also on News broadcasting as a carrier of its own. Therefore, the researcher embarked on this research study to find out the views of the student towards News broadcasting and the challenges that is facing the profession within the institution.

 

1:3 OBJECTIVE OF THE STUDY 

The major objective of the study is to process strategies and recommendation for repositioning and re-engineering the corporation as a more dynamic, responsive and effective corporation in this news millennium so as to change the view and interest of the students towards New broadcasting,  also to highlight the challenges that they are faced with. Equally, to be more efficient and competitive as a broadcasting institution capable of generating higher recognition in the realm of international broadcasting and world press. The study will aim to ascertain how the challenges affect the students, the broadcast coverage’s and the placement of their performance in the realm of world press. Among others are some of the listed objectives of the study:

1.To find out how the students compete with foreign broadcasting media like BBC, VOA, CNN and radio France. 

2.To discover whether the SOS Mass communication Ness broadcasting differs with the leading world press. 

3.To discover whether the discrepancy can be attributed to lack of professional journalist, obsolete equipment and government broadcasting policies well as political interference in Nigerian governance.

4.To discover the reasons behind the students lack of interest towards News broadcasting as a carrier.

5.To suggest possible solution at which their views and perception will be change 


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