ASSESSMENT OF THE SIGNIFICANCE OF CULTURAL TOURISM TO SUSTAINABLE DEVELOPMENT:
The relevance of Egungun festival as part of the culture of the people of Ede town to Tourism development is investigated in this study. Efforts are made to high-light the possible ways Egungun festival can be sustainably developed in the Study Area towards effective socio-cultural political and economic growth and better recreational and tourism management. About one hundred questionnaires were distributed randomly within the Study Area. The respondents consist of different categories of people with different backgrounds, occupations and social status. Findings revealed that age, occupation and civilisation has nothing to do with sustainability of Egungun festival, however contemporary religious beliefs determine the level of sustainability. Cultural tourism has great advantages and potentials. Therefore, in order to develop cultural tourism, especially Egungun festival in Ede. It is recommended that the organisers should pay special attention to:
i. Effective enlightenment campaign through Television, newspapers, radios and posters, handbills, etc.
This enlightenment campaign should be so programmed as to be able to gradually educate and change the culturally or religiously biased against Egungun festival.
ii. The coordination and marketing of cultural tourism in the Study Area.
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