IMPACT OF MARKETING COMMUNICATION IN PROMOTING TOURIST DESTINATIONA
Marketing communication is an essential part of any business organisation and as it grows, it involves complementary efforts of personnel. Thus, by its nature, marketing communication is a basic management function and it becomes necessary to the range of tourism products and services as it enable the management achieve their organisational goals. However, any business organisation such as tourism that needs to operate favourably in their environment and achieve their organisation goals must coordinate the marketing mix elements of product, price, place and promotion. The hallmark of the study is to examine the idea and the principle of marketing communication as can be practiced by the tourism business organisation. Survey through personal observation, oral interview was carried out, chi-square was used to determine the principle of marketing communication as it affect tourism business. Thus, the result of this study include the management functions in marketing communication, purpose of marketing communication and the maintenance of marketing communication as findings reveal that the marketing communication of tourism organisation must be effective.
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