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IMPACT OF TELEVISION ADVERTISEMENT IN THE PROMOTION OF TOURISM IN NIGERIA: A CASE STUDY OF CROSS RIVER STATE

 

TABLE OF CONTENTS

 

Title page -        -        -        -        -        -        -        -        -        i

 

Approval page   -        -        -        -        -        -        -        -        ii

 

Dedication          -        -        -        -        -        -        -        -        -        iii

 

Acknowledgment        -        -        -        -        -        -        -        iv

 

Abstract     -        -        -        -        -        -        -        -        -        iv

 

Table of contents          -        -        -        -        -        -        -        v

 

 

 

CHAPTER ONE: INTRODUCTION   

 

1.1     Background of the study      -        -        -        -        -       

 

1.2     Statement of the Problem     -        -        -        -        -       

 

1.3     Objectives of the Study                   -        -        -        -        -       

 

1.4     Research Questions     -        -        -        -        -        -       

 

1.5     Significance of the Study      -        -        -        -        -       

 

1.6     Scope of the Study       -        -        -        -        -        -       

 

1.7     Theoretical framework         -        -        -        -        -       

 

1.8     Definition of terms      -        -        -        -        -        -       

 

References

 

 

 

CHAPTER TWO: LITERATURE REVIEW

 

2.1     Conceptual Definition of advertising     -        -        -       

 

2.2     Effect of Television Advertising on Demand for Tourism

 

Services     -        -        -        -        -        -        -        -       

 

2.3            Effect on Television Advertising on Tourists visit to

 

Target Destination       -        -        -        -        -        -       

 

2.4            The Relationship between Television Advertising and

 

Tourists Awareness level on the existing Tourism Sites-

 

2.5            Effect on Television Advertising on Cultured valves of

 

Target Audience          -        -        -        -        -        -        -       

 

2.6     Literature Review        -        -        -        -        -        -       

 

References

 

 

 

 

 

CHAPTER THREE: METHODOLOGY

 

3.1     Description of the Research Population -        -        -       

 

3.2     Sample and Sampling Technique -        -        -        -       

 

3.3     Instrument of Data collection         -        -        -        -       

 

3.4     Techniques of Data Analysis Presentation      -        -       

 

3.5     Limitation of the Methodology     -        -        -        -       

 

References

 

 

 

CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF DATA

 

4.1            Description of Data Relevant to each Research

 

Question    -        -        -        -        -        -        -        -       

 

4.1.1  Research Question 1    -        -        -        -        -        -       

 

4.1.2  Research Question 2    -        -        -        -        -        -       

 

4.1.3  Research Question 3    -        -        -        -        -        -       

 

4.1.4  Research Question 4    -        -        -        -        -        -       

 

4.2     Discussion and Interpretation of Results -       -        -       

 

References

 

 

 

CHAPTER FIVE:

 

5.1     Conclusion          -        -        -        -        -        -        -       

 

5.2     Recommendations       -        -        -        -        -        -       

 

Bibliography

 

Appendix 

 

 

ABSTRACT

 

 

 

The research investigated the impact of television advertising in the promotion of tourism in Nigeria: A case study of Cross River State.  The study utilized ipso facto inferential survey design. A sample of media houses and respondents was obtained using random sampling technique. The major instrument of data collection was a structured Questionnaire with like scale. Hypotheses formulated were tested using chi-square, person product moment correlation and independent t-test. The result show that: Strong correlation exists between television advertisement have a significant effect on the demand for tourism services; television advertisement impacts significantly on tourism values of visit to target destination TV advertisement influence the cultural values of the people of cross River State; and TV advertisement have a correlation with tourist awareness level, on the existence of tourism sites. Therefore, it was concluded that TV advertisements stir up positive emotions that motivate purchase of products and services associated with tourism .Hence tourism campaign or derive should be television-based.


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