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THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)

 

ABSTRACT

 

 

 

        African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.

 

        The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance to enable them know what their public thinks about African petroleum public Relations programmes and quality of services of the organization to its publics.

 

The researcher therefore decided to embark on this study with the objectives.

 

        The objectives of the study are:

To determine the extent of AP’S public Relations messages accessibility to their publics and also find out whether AP’s public relations practices influence the opinion of their publics.

 

 

TABLE OF CONTENTS

 

 

 

Title Page                                                                         i

 

Approval Page                                                                  ii

 

Dedication                                                                       iii

 

Acknowledgement                                                            iv

 

Abstract                                                                           v

 

Table of Content                                                              vii

 

 

 

CHAPTER ONE:      INTRODUCTION

 

1.1   Background to the study                                         1

 

1.2      Statement of problem                                              4

 

1.3      Objective of the study                                              6

 

1.4      Formulation of Hypothesis                                       6

 

1.5      Scope of the study                                                   7

 

1.6      Significance of the study                                          8

 

1.7      Definition of terms                                                   9

 

 

 

CHAPTER TWO:      LITERATURE REVIEW

 

2.1   What is public relation                                            11

 

2.2      Role of public relations executives in

 

commercial out fit                                                    26

 

2.3      Strategy and scope of public relations programmes28

 

2.4      Frame work of public relations programme              37

 

2.5      Importance of public relations in all oil industry.    39

 

 

 

 

 

CHAPTER THREE:  RESEARCH DESIGN AND METHODOLOGY

 

3.1   Sources of data                                                                45

 

3.1.1        Primary data                                                           45

 

3.1.2        Secondary data                                                       46

 

3.2   Area of study                                                            46

 

3.3   Research instrument                                                       46

 

3.4.1 Questionnaire design/ interview questions             47

 

3.4.2        Dichotomous questions                                          48

 

3.4.3        Multiple choice questions                                               48

 

3.4.4        Open-ended questions                                            48

 

3.5   Sampling method used                                            48

 

3.5.1 Sample size and sampling techniques                    49

 

3.5.2 Sample procedure                                                   52

 

3.6   Pilot survey                                                              50

 

3.7   Validity of the instrument                                                51

 

3.8   Method of investigation                                           52

 

3.9   Validation of instrument                                          53

 

3.10Method of data analysis                                           54

 

 

 

CHAPTER FOUR:    DATA PRESENTATION AND ANALYSIS

 

4.1   Part A. a table of responses to sex                           56

 

4.2      Indication of free access to AP’s public                   

 

 

 

 

 

CHAPTER FIVE:     SUMMARY, CONCLUSION AND RECOMMENDATIONS

 

5.1   Summary                                                                 72

 

5.2   Summary of findings                                                       74

 

5.3   Conclusions                                                             75

 

5.4   Recommendations                                                   76

 

5.5   Limitations of the study                                           77

 

 

 

Bibliography                                                            78

 

Appendix 1                                                              83

 

Appendix 11                                                            84

 


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