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THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT (A CASE STUDY OF THE ETITI IHITTE-UBOMA, LOCAL GOVERNMENT AREA OF IMO STATE)

TABLE OF CONTENTS

 

Title page

Approval page                                                                                  i

Dedication                                                                                         ii

Acknowledgments                                                                                      iii

Table of contents                                                                              vi

Abstract                                                                                            v                                   

CHAPTER ONE

INTRODUCTION

1.1     Background of the study                                                                   1       

1.2     Statement of problem                                                              1         

1.3     Objective of the study                                                             2

1.4     Research questions                                                                  2  

1.5     Research hypotheses                                                               3

1.6     Significance of the study                                                                   3

1.7     Scope / delimitation of the study                                             4

1.8     Limitation of the study                                                            4

1.9     Definition of terms                                                                  4

References                                                                               7

 

 

CHAPTER TWO

LITERATURE REVIEW

2.1     Sources of literature                                                                8

2.2     Review of related literature                                                     8

2.3.    Theoretical framework                                                            28

2.4     Summary of literature                                                             29

          References                                                                               30

CHAPTER THREE

RESEARCH METHODOLOGY

3.1     Research design                                                                       31

3.2     Area of study                                                                          31

3.3     Population of the study                                                           31

3.4     Sample size determination                                                       31

3.5     Sample size                                                                             33

3.6     Research sample and sampling technique                                         33

3.7     Instrument for data collection                                                 33

3.8     Validity of the Instrument                                                       33

3.9     Reliability of instrument                                                                   34

3.10   Method of data collection or administration of instrument               34  

3.11   Method of data analysis                                                          34

References                                                                               36

CHAPTER FOUR

DATA ANALYSIS AND PRESENTATION             

4.1     Distribution and return of questionnaire                                 37

4.2     Data analysis                                                                           40

4.3     Test of hypotheses                                                                            49

4.4     Answer to research question                                                             54

4.5     Discussion on findings                                                             55

References                                                                               56

CHAPTER FIVE

SUMMARY RECONIMENDATIONS AND CONCLUSION

5.1     Summary                                                                                 57

5.2     Discussion of findings                                                             58

5.3     Recommendations                                                                             59

5.4     For further studies                                                                            61

5.5     Conclusion                                                                              61

References                                                                                63

Bibliography                                                                           64

Appendixes

 

 

ABSTRACT

 

This research was on the Role of Public Relations in Crisis Management, a case study of the Etiti Ihitte-Uboma, L.G.A. of Imo State. Crisis is a necessary evil, a sine quo non. This was so because in the process to satisfy needs, people and organizations engaged in different activities and as a result crisis emerged. These crises that emerged posed a lot of problems to the society. The objective of this research was to investigate the cause of crises and examine the Roles of Public Relations in Crisis Management in Nigeria. This research used both primary and secondary sources of data collection and population of the study was 9,010 and sample size was 383 chi-square test of independence were used to test the hypotheses as survey method was an ideal for a good research like this.     Included in the findings were that unemployment, land disputes, intolerance and lack of application of public relations strategies cause crises among others like improper demarcation of land boundaries, regular surveillance and tolerance among communities. The research recommends that this crises should be carried out through public relations enlightenment programmes.


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