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THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION: A CASE STUDY OF PEAK MILK

TABLE OF CONTENTS

Title page                                                                       i

Approval                                                                       ii

Dedication                                                                      iii

Acknowledgement                                                         iv

Abstract                                                                         v

Table of contents                                                           vi-vii

 

CHAPTER ONE

1.0            Introduction                                                                            1

1.1                                    Background of the study                                                         1-3

1.2                                    Statement of the problem                                              3

1.3                                    Objectives of the study                                                  4

1.4                                    Research questions                                                        4

1.5                                    Significance of the study                                                         4-5

1.6                                    Scope of the study                                                                   5

1.7                                    Limitations of the study                                                 5

1.8                                    Operational definition of the key terms                         6-7

 

CHAPTER TWO

2.0            Review of related literature                                            8                

2.1                                    Introduction                                                                            8-9

2.2                                    Related works/empirical studies                                    9-16

2.3                                    Theoretical frame work                                                  16-18

2.4                                    Other necessary headings relevant to the topic              18-20

 

 

CHAPTER THREE

3.0            Research methodology                                                   21

3.1                                    Introduction                                                                            21

3.2                                    Research design                                                             21-22

3.3                                    Population of the study                                                 22

3.4                                    Sample size                                                                    23

3.5                                    Sampling technique                                                       23

3.6                                    Administration of research instrument                          23

3.7                                    Method of data collection                                              24

3.8                                    Method of data analysis                                                24-25

 

CHAPTER FOUR

4.0            Data presentation and analysis                                               26

4.1                                    Introduction                                                                            26

4.2                              Data presentation                                                            26-32

4.3                              Discussion of findings                                                      32-35

 

CHAPTER FIVE

5.0            Summary, conclusion and recommendations                 36

5.1                                    Summary                                                                       36-37

5.2                                    Conclusion                                                                     38

5.3                                    Recommendations                                                                   38-39

5.4                                    Suggestions for further study                                        39

Bibliography                                                                           40

Appendices


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