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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

ABSTRACT

The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier oja etc.

However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the ruralites with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them.

A total of 382 questionnaires will be distributed precisely to the residents of Iwollo Oghe community.

The data collected will be tabulated and analyzed using percentages.

The three hypotheses formulated will be tested using chi-Square method respectively-

The findings of the study will show among others that the traditional medium of communication is a tool for an effective rural development.

The study will also recommend that the modern media should be used in conjunction with the traditional media of communication which people are familiar with; this will make for participatory communication to enhance national development.
TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Abstract vi

Table of contents viii

CHAPTER ONE - INTRODUCTION 1

1.1 BACKGROUND OF THE STUDY 1

1.2 STATEMENT OF THE RESEARCH PROBLEM 16

1.3 OBJECTIVE OF THE STUDY 18

1.4 SIGNIFICANCE OF THE STUDY 18

1.5 SCOPE \DELIMITATION OF THE STUDY 19

1.6 RESEARCH QUESTION 19

1.7 RESEARCH HYPOTHESES 20

1.8 ASSUMPTION OF THE STUDY 21

1.9 CONCEPTUAL AND OPERATIONAL

DEFINITION OF TERMS 22

1.10LIMITATION OF THE STUDY. 24

CHAPTER TWO -REVIEW OF THE LITERATURE

2.1 SOURCES OF LITERATURE REVIEW 26

2.2 REVEW OF RELEVANT LITERATURE 29

2.3 THEORITICAL FRAME WORK 38

2.4 SUMMARY OF THE LITERATURE REVIEW 39

CHAPTER THREE RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN 43

3.2 AREA OF THE STUDY 44

3.3 POPULATION OF THE STUDY 44

3.4 RESEARCH SAMPLE AND SAMPLING TECHNIQUES 45

3.5 INSTRUMENT USED FOR DATA COLLECTION 48

3.6 VALIDITY OF THE INSTRUMENT 48

3.7 METHOD OF COLLECTING DATA 49

3.8 METHOD OF DATA ANALYSIS 49

CHAPTER FOUR DATA PRESENTATION, ANALYSIS AND RESULTS

4.1 DATA ANALYSIS AND PRESENTATION 52

4.2 HYPOTHESES TESTING 65

4.3 DISCLOSURE OF FINDING 72

CHAPTER FIVE

5.1 SUMMARY 75

5.2 RECOMMENDATION 77

5.3 CONCLUSION 80

APPENDIX I 82

APPENDIX II 83

BIBLIOGRAPHY


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