Departments MARKETING IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

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IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

ABSTRACT

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.

Recently, 7up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.

Therefore, innovation, dynamism and efficiency visvis marketing are necessarily required as a means of not just surviving but also ensuring profitability and cooperate growth. The implementation of marketing strategies as well as successful cooperate performance of the sales force.

TABLE OF CONTENTS

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VIII

TABLE OF CONTENT XI

CHAPTER ONE

BACKGROUND TO THE STUDY 1

OVERVIEW OF THE COMPANY 9

OBJECTIVE OF THE STUDY 11

SIGNIFICANCE OF THE STUDY 12

LIMITATION OF THE STUDY 14

HYPOTHESIS FORMULATION 14

SCOPE OF THE STUDY 15

DEFINITION OF TERMS 15

CHAPTER TWO

LITERATURE REVIEW 17

CHAPTER THREE 35

RESEARCH METHODOLOGY 35

DESIGN OF THE STUDY 35

POPULATION OF THE STUDY 35

SAMPLE SIZE 36

SAMPLING TECHNIQUES 38

METHOD OF DATA COLLECTION 38

QUESTIONNAIRE DESIGN 38

TREATMENT OF DATA 40

CHAPTER FOUR

ANALYSIS AND INTERPRETATION FO DATA 42

ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42

ANALYSIS OF RESPONSES FROM CONSUMERS 50

TEST OF HYPOTHESIS 60

CHAPTER FIVE

SUMMARY OF FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69

CONCLUSION 70

RECOMMENDATION 71

BIBLIOGRAPHY 73

APPENDIX 76

QUESTIONNAIRES 78


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