PRINT MEDIA INDUSTRY IN A DEPRESSED ECONOMY. A CASE STUDY OF SELECTED NEWSPAPER INDUSTRY IN BENUE STATE

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Abstract v

CHAPTER ONE

1.1 Background of the study 1

1.2 The voice newspaper 4

1.3 The pavilion newspaper 5

1.4 The tigon newspaper 5

1.5 Statement of the problem 6

1.6 Research question 6

1.7 Significance of the study 7

1.8 Purpose of the study 7

1.9 Scope limitation/delimitation 8

1.10 Methodology 8

1.11 Definition of term 8

CHAPTER TWO

2.1 Literature review 9

2.2 Decline management of publishing industry in Nigeria 12

2.3 The structural adjustment programme factor 15

2.4 How to manage newspaper industry in a distressed economy. 16

2.5 Newsroom management 19

2.6 Budgeting 20

2.7 Marketing research 20

Reference 21

CHAPTER THREE

3.1 Methodology 22

3.2 Research design 23

3.3 Method of data collection 23

3.4 Sampling technique 24

3.5 Sampling size 24

3.6 Administration of instrument 24

3.7 Method of data analysis 26

3.8 Questionnaire 26

CHAPTER FOUR

4.1 Data analysis 28

4.2 Table A questionnaire 28

4.3 Table B age distribution 28

4.4 Table 2. Questionnaire No.2 sex 29

4.5 Table3. Questionnaire No.3 occupation 29

4.6 Table4. Education qualification 30

4.7 Table 5. Patronage of newspaper and magazine 31

4.8 Table6. Impact of cost on newspaper readership habit 31

4.9 Table7. Hoe often are newspaper read 32

4.10 Table8. Which newspaper is most read 32

4.11 Table9. Find out why the voice is preferred most 33

4.12 Table10. Influence on newspaper ownership

on readership habit 33

4.13 Table11. Reason for the above answers 34

4.14 Table12. When do people began to loose interest in newspaper 35

4.15 Table13. Reason for ownership influence 35

4.16. Table14. Is there any decline 37

4.17 Table15. What suggestion for media ownership 37

CHAPTER FIVE

5.1 Summary/conclusion 39

5.2 Recommendation 40

Appendix A 43

Bibliography 44