THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

TABLE OF CONTENT

Title pagei
Approval page ii
Dedication iii
Acknowledgementiv
Abstractv
Table of contentsvi

CHPTERE ONE
1.0Introduction1
1.1Statement of research problems7
1.2Objectives of the study8
1.3Significance of the study9
1.4Research questions11
1.5Research hypotheses12
1.6Assumption13
1.7Scope/delimitation of the study14
1.8Theoretical frame work14
19Definition of terms15

CHAPTER TWO
REVIEW OF RELEVANT LITERATURE
2.0Source of literature18
2.1Review of literature18
2.2Summary of literature31

CHAPTER THREE
3.1Research method32
3.2Research design33
3.3Population of study34
3.4Sample population34
3.5Determination of sample size36
3.6Measuring instument37
3.7Data collection37
3.8Method of analysis38
3.9Expected result39

CHAPTER FOUR
DATA ANALYSIS
4.1Introduction40
4.2Mortality rate41
4.3Presentation of findings personality data41
4.4Presentation and testing of hypotheses42
4.5Discussion and interpretation of findings 51

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1Summary54
5.2Conclusion55
5.3Recommendation55
5.4Appendix57
5.5Bibliography60