EFFICIENT CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABLITY

ABSTRACT

Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them.

Corporate image, in fact goes beyond attractive products or rending quality service, advertising paying good salary and so on. It pervades every aspect of a business concern from the least workers personality to the dealing within the organization and with the larger society.

In the face of the dynamics of our society, especially in the business world, brought about by technology, companies are faced with stiff competition that maintaining a competitive edge requires aggressive strategies. One of such strategies as efficient corporate image management and promotion.

TABLE OF CONTENTS

Cover page

Title page

Approval page

Dedication

Acknowledgement

Abstract

List of tables

Table of contents:

CHAPTER ONE INTRODUCTION

1.1 Background of the study

1.2 Statement of the study

1.3 Purpose of the study

1.4 Scope of the study

1.5 Research question

1.6 Research Hypothesis

1.7 Significance of the study

1.8 Limitations of the study

1.9 Definition of terms

References

CHAPTER TWO REVIEW OF RELATED LITERATURE

2.1 Meaning and history of corporate image management

2.2 Different views and opinions about corporate image management and organizational profitability

2.3 Different approach to corporate image management

2.4 Corporate image management at Phinomar Nig. Ltd.

References

CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY

3.1 Research design

3.2 Area of the study

3.3 Population of the study

3.4 Sample and sampling procedure/ technique

3.5 Instrument for data collection

3.6 Validity of the instrument

3.7 Reliability of the instrument

3.8 Methods of data collection

3.9 Method of data analyses

CHAPTER FOUR DATA PRESENTATION AND ANALYSIS

4.1 Presentation and analysis of data

4.2 Testing of Hypothesis

4.3 Summary of Results

CHAPTER FIVE DISCUSSION, RECOMMENDATION AND CONCLUSIONS

5.1 Discussion of result findings

5.2 Conclusions

5.3 Implications of the research findings

5.4 Recommendations

5.5 Suggestions for further research

Bibliography