E-MARKETING IN THE HOSPITALITY INDUSTRY: PROSPECTS AND CHALLENGES

TABLE OF CONTENTS

Declaration. ii

Certification. iii

Dedication. iv

Acknowledgementv

Table of Contents. vi

Abstractviii

CHAPTER ONE. 1

1.0 Introduction. 1

1.1 Brief History of the Hospitality Industry. 1

1.2 Purpose of the Study. 2

1.3 Research Questions. 3

1.4 Significance of the Study. 3

1.5 Scope of the Study. 4

1.6 Limitation of Study. 4

1.7 Definitions of Terms. 5

CHAPTER TWO. 7

2.0 Literature Review.. 7

2.1 Hospitality Industry and its Products. 8

2.2 EMarketing in the Hospitality Industry. 11

2.3 How to conduct EMarketing. 12

2.4 Challenges of EMarketing in the Hospitality Industry. 14

2.5 Prospects of EMarketing in the Hospitality Industry. 15

2.6 Problems of EMarketing in the Hospitality Industry. 15

2.7 Solution to the Problems. 16

2.8 Benefits of EMarketing in the Hospitality Industry. 17

CHAPTER THREE. 18

3.0 Research Methodology. 18

3.1 Method of Data Collection. 19

3.2 Problems encountered in the process of data collection. 20

3.3 Research Design. 20

3.4 Sample Design. 21

3.5 Sample Size. 21

3.6 Method of Data Analysis. 21

CHAPTER FOUR. 23

4.0 Presentation, Analysis and Interpretation of Data. 23

4.1 Data Analysis and Interpretation. 23

4.2 Analysis of Individual Question. 27

CHAPTER FIVE. 36

5.0 Summary, Conclusion and Recommendation. 36

5.1 Summary. 36

5.2 Conclusion. 36

5.3 Recommendation. 37

References. 38

Questionnaire. 39

ABSTRACT

This research work was carried out on the Emarketing in the hospitality industry: prospects and challenges. A case study of Osogbo, Osun State. This study reveals the importance, prospects and challenges of the Emarketing in the hospitality industry. It also highlights that Emarketing is an important tool to improve the hospitality sales and revenue. Different problems of Emarketing are analysed and the possible solutions to these problems. Research were made with the use of questionnaire where it was analysed that Emarketing should be introduced into the hospitality industry which would help the industry in achieving outmost profit. The method used to analysed and interprete the data was simple percentage and quantitative method respectively.